Case Study – Woodbridge School, Suffolk

Woodbridge School is a co-educational school, taking pupils between the ages of four and eighteen. The school has its own marketing department responsible for promoting the school and its activities in order to attract new pupils – including students from overseas – and maintaining communications with parents. It is part of the Seckford Foundation – a charity whose objective is the education of both the young and elderly.

The school has recently completed a project to build a new, 350-seat theatre, which will be hired out to theatre groups and other organisations in the community.

The prospectus is a marketing tool and is used as the first step in the process of attracting future students to visit the school.

The website, in addition to being a promotional tool, also needs to be a medium for teachers and parents. It thus requires an editing tool which is quick and easy to use.

The new theatre will have its own website which will incorporate an on-line ticketing system. Twice-yearly programmes, carrying advertising, will be published.

• copy-writing
• editorial
• photography
• advertising
• web hosting
• design
• print
• web design
• web development

• Designing and developing the prospectus, other marketing literature and website/s hand-in-hand ensures consistency of brand and content.
• Working with an organisation which can coordinate all processes or work closely with your other suppliers.
• Liaising with a dedicated account manager who is your principle point of contact and keeps you informed throughout the project.