The Theatre Royal in Bury St Edmunds launched
a restoration appeal in 2003 in order to recreate its
historical
Georgian features whilst at the same time providing an environment
for contemporary modern audiences.
Cambridge Printing was commissioned to create
a new independent identity for all the literature produced about
the project, which would also sit comfortably with the Theatre’s
corporate identity and which could be applied to a range of products
including stationery, brochure and leaflets.
Clare Glazebrook, Development Manager for the project, said “The
new look designed by Cambridge Printing creates a striking visual
identity which people immediately associate with our restoration
appeal programme.”
“Identity is
more than just a logo – it is the visual interpretation of
how you wish to be perceived by the outside world”
Theatre Royal, 